Superb opportunity to acquire a business with suppliers in place, websites with latest version of Shopify, diverse product range, its own brands and long term loyal staff.
This long established business sells maternity wear, postpartum clothing, lactation accessories and aids, as well as a range of clothing and accessories for babies. It also hires out TENS machines.
The business was established in 2006, the current owner has had the business since 2017 and has recently focussed on re-building the business for the next phase of its life: by re-building the websites with new Shopify tech, adding 2 inhouse brands to the range (at considerable cost) but with the benefit of higher profit margins. And opening a second store on the city fringe.
One of the new inhouse brands is a maternity wear brand while the other is a breastfeeding and recovery product range. Products in this range have high profit margins. And there is much scope for growth for this brand with some marketing.
Included in this sale are 3 trading names and 2 websites - fully optimised for ecommerce purposes with latest Shopify and linked to analytics and ads (Google and Meta) - primed to take the new owner through the next few years. There are also email marketing lists and strong social media presence. The business has 2 retail locations with POS system, fixtures and fittings. The flagship store, located bayside has very cheap rent for a large space but both locations are on flexible rental arrangements, which means the new owner can move anytime, downsize from 2 stores to the one or move interstate. It is complete freedom and flexibility for the new owner to really explore the next chapter of what is one of the strongest brands in maternity wear in the country.
Sale comes with strong supplier relationships nurtured over 16 years.
The business has an average annual turnover of approx. $980,000. While focussing on developing the new brands and new websites, the vendor has neglected the marketing side of the business. However with all processes and procedures in place, the new owner would only need to focus on advertising and marketing of the business to see sales skyrocket.
Vendor has created an online business manual which will be highly beneficial to new owners. Loyal staff with long term experience, one of whom does the social media posting, are happy to stay on for new owners.
The sky is the limit for a new owner, with this business bursting with potential - there is opportunity to go wholesale with the new in-house brands, open more stores or take the business purely online.
Due to changes in the vendor’s personal life, she is unable to see her efforts to fruition leaving this tremendous opportunity for a new owner to reap the benefits. She is happy to WIWO, train up a new owner or just provide advice from time to time, depending on the new owner's needs and requirements.
For more information and to organise an inspection contact Elle Likopoulos on 03 9566 7300.